Web Design Trends for 2015

Designers and developers across the world are looking to capitalize on the web boom and leap to higher returns on investment. In this article, we look at the dominant web design trends that will define the year 2015.

1. Material design

We’ll see design inspired from Google’s Material design language. It’s a richer approach to flat interfaces using touches from the physical world be leaving it open to what’s possible with digital interfaces.

Designers will build more layered interfaces and utilize animation as affordance. We will witness purposeful movements, flexible design components, and a graphical approach to design that is user action-based.

2. Typography

3D effects and typography is one area which could see lot of action. This would include gradients, shadows, and colour overlays. Subtle gradients, various forms of shadows added to create a sense of depth and multiple colours in illustrations makes the whole work more dimensional and designers are breaking new ground in it.

3. Mobile optimization

Mobile optimization must be accompanied by a better understanding of user needs and performances. This is a trend that could continue long after 2015. Its detractors say that it’s bad for performances, but that’s mostly when it’s poorly done, like when people try to fit a 1900px 10MB site into a 320 mobile phone.

4. Full-screen media

People love websites with big, full-screen displays of images, type and video- it is simply more engaging. 2015 will see an even greater use of large background images and full screen video as a means to connect with visitors and communicate with brands personally.

This approach to web design might kill the traditional brochure as a means of selling a service.

5. Bigger text and bigger image driven websites

With the increased use of retina and HD screens, it’s now essential for designers to serve large copy-driven text and high resolution images that will resize and optimize for both server load and screen sizes.

6. Cards, Cards, Cards

Cards are contained pieces of information that are visually delimited by their card-like appearance. Borders around or a drop shadow, usually with a white background, hit right in the spot of users who want small information bites before digging through the real and possibly lengthy, content.

7. Long scroll

This really caught on in the 2013-2014, and we expect it to continue in 2015 as well. This means companies will have to simplify their content, not to forget the parallax!