There was a time when businesses
thought of going mobile. But that’s no longer a choice. It’s a
necessity. Designers and developers understand this and are shifting
to responsive design more than ever. But, it is also a fact that it
is much more complex than a normal site or a dedicated mobile
website. This article looks at the major problems that designers face
and provides tips on how to recover from them in order to ensure that
your site is properly optimized.
Website Loading Time
The main reason behind going for
responsive websites is to enable convenience for mobile users. Yet
most of them fail in this attempt. A recent study tested more than
300 sites and found that irrespective of the site under test, the
page size and load-time results were almost the same. All that you
need to do is the following:
Avoid using larger Image Files and
Videos
Avoid large assets on a web page,
particularly Javascript.
Avoid using unwanted links and personal
comment icons
Restrict ads and social media pop-ups
Avoid having too many Widgets
Over-Resourcing
Responsive designs rely on multiple
images and CSS scripts for getting a customised layout that matches
different screen sizes. At times, this might cud lead to a user
downloading images that are not required as well.
This is where you conditional loading
comes into play. If you want your design to run on desktops too as a
dedicated mobile website, do care to check the code two to three
times to ensure it is fully optimized to run smoothly.
Poor User Interface
That your ecommerce website runs well
on mobiles need not at all mean that it is mobile friendly. Don’t
look at only the aesthetics when you create a mobile web design but
look keenly at the differences between needs of users who visit your
site from different places.
Above all, it is important to know your
customer’s feedback on what they intend to do on a mobile device as
against their desktops. Make sure your responsive design adequately
meets those needs.
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