Why should you focus on mobile-friendliness ?

‘Mobile-friendly websites’ The most repeated word in the industry today. With Google’s new update making it very clear to all stakeholders that mobile-friendliness would rank on top of their priority list when they index websites, organizations are scurrying to make their websites more responsive and hassle-free in a bid to fit them into mobile devices.

The past few years many businesses have emerged that meet the daily demands of the people, according to statistics. Mobile friendly websites don't mean that the websites should be clearly viewed on the mobile devices; it means that the designs, user interfaces, resolution, etc. are set keeping in the mind the number of users and mobile devices they use. A simple calculation tells us that the total number of mobile devices far exceeds the total number of mobile users.

It can be said that the usage of mobiles has certainly raised the size of mobile market and most of the mobile owners and consumers prefer shopping in stores from mobiles only. Proper product information, related catalogs, discounted rates, services offered, etc. of our business can be 50% more fruitful in its growth if websites support mobile devices, as more than 70% people access internet through their mobile phones. It has been pre-assumed that by the Fiscal Year 2017, more than 85% users will access internet for any of the business related matters through their mobiles.

Growing business with the greater impact of mobile friendliness websites reflect that the customers are satisfied with what they expect from the website. Through the surveys completed, it has been noticed that consumers buy the product on the websites that is mobile friendly. The phenomenal mobile experience encourages the users to grow as the business partners with the organization to carry on the future proceedings.

Here are some interesting facts and figures

-> More than 4.8 billion people use mobile phones across the globe.

-> 75% of the total people are connected to their business through the mobiles.

-> Business is set-up for more than 500 million users on Facebook, thus making usage of Facebook mobile.

-> More than 50% of the people are fond of only using mobiles for local searches rather than desktops/laptops.

The mobile friendliness of the website can also be checked through Google’s testing tool, mobile friendly. If you intend to take your website beyond its current target market, you better focus on the mobile segment.