Ecommerce trends for 2015

2014 has passed us by generating a whole lot of expectations about the year that we are in now. The general trends are expected to follow from what we saw in 2014, with a few novel ones. So, which of these trends gain prominence and which ones walk away into the sunset will be the subject of our article.

1. Mcommerce will grow

We all knew mobile traffic was going to overtake desktop traffic. But it was only in Aug 2014 that it formally happened. Hypes don't always turn true but in case of mcommerce, the hype is indeed, true. 2015 is the year of de facto mcommerce. As a developer, you have no choice but to focus on it because consumers have already made their choice. They’ve gone mobile.

2. S-commerce becomes reality

With twitter integrating the ‘buy’ button on its tweets from specific celebrity accounts and retailers, Social commerce could grow into the next big thing of 2015. With more social networks and platforms thinking of adopting S-commerce, developers will have to think of new ways to integrate payment portals with social media sites.

3. Increased role of Analytics

With big data already having gained momentum, it is only natural that analytics tools will follow in aiding decision making. This means a rethink on the role of big data analytics on customer behaviour by organizations.

4. Ecommerce apps for individual stores

Ecommerce apps have largely been avoided by customers (with the exception of big players like eBay) apps are ever more relevant as ecommerce vendors now offer special promotions via apps. This in turn will result in greater customization and the return of apps.

5. E-wallets

With behemoths Google and Apple getting their mobile wallets into play, it is expected that these wallets will have their capabilities expanded in order to work with ecommerce vendors. This is potentially great everyone as technology companies shore up their presence and vendors get an easier way of collecting payments.